How lifetime value is like a relationship: you live, you learn, you grow

Segmentation is an absolute must for any business that wants to develop strong relationships with customers. These segments allow you to run experiments and drive a positive impact on overall customer lifetime value.

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You thought finding toilet paper was hard. How about finding your most valuable customers?

Determining how much to spend on acquiring customers can be tricky. What comapnies need is a suitable model like RFM to identify the customer lifetime value.

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How to go from problem to solution faster than ever before!

Whether you’re a start-up, small business or established enterprise, the need to move fast, fail faster and adapt in today’s market is crucial. Design Sprints allow you to solve complex problems in just five (or even four) days and unlock the benefits of Agile.

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Creating Cult Status

I’ve just read Tim Duggan’s remarkable book Cult Status. It’s a fascinating insight into the way millennial-run businesses are changing the landscape of commerce, work-life balance and the way we perceive brands.

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Dawn of a new age of opportunity in IT services

COVID has created a realisation that the way organisations adopt and operationalise technology needs to change, with many organisations paying too much for resources they don’t need – at least not full time – and when they do need them, they can’t manage them effectively to deliver business outcomes. Why is this so?

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NSW Schools ‘Race Around Australia’

What NSW high school teacher Emily McLachlan didn’t anticipate, however, was the immediate success of her ‘Race Around Australia’ challenge – a virtual tour of the nation as student’s runs were plotted on an interactive map.

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Time to pump up the tyres on Agile — without a budget blow-out

Projects have been backing up during the lockdown and now’s the time to begin clearing the backlog. It’s likely to lead to an uptick in demand for skilled resources, but will they be able to deliver fast enough and to quality?

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Turn Ideas Into Reality

I have come across several startup projects during this pandemic and thought it would be good to share some insights on how we can proceed with a big idea and not and avoid throwing investment down the drain?

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Intro to OKRs

The OKR process is centered on the principle of setting ambitious goals (Objectives) then breaking those Objectives down into Key Results (KRs) which are highly measurable. Underneath each Key Result will be a list of tasks (ToDos) which are the actual things you will do to deliver your Key Results. The results of those elements are typically graded once per quarter.

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How to see more to fill the gaps in our perception

Whatever your natural way of understanding the world is, wouldn’t it be good to step into someone else’s shoes and see the world the way they see it?

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