Case Study Uncategorized

Creating CRED.(ible) Change.

Creating & maintaining change, on both a personal level or a larger scale, is hard. CRED. aims to educate & enable individuals to take small daily actions to create sustained change & be part of the larger collective good. DV transformed the CRED. app to allow individuals to create, record & measure their own personal transformation.

Watch the full interview with CEO & Founder Ronan Mac Domhnaill.

Founder & CEO, Ronan Mac Domhnaill, wanted to create a scalable tech team & unlock expertise to expand the reach & functionality of CRED.. Hiring a team of 10 professionals, however, is obviously expensive & largely unattainable for companies within their formative years. They had explored off-shoring during the early days of the company but admit struggling to find a value-aligned tech partner.

“We had done everything from writing requirement analysis documents to clickable prototypes, a database scheme and architecture but still not getting the feeling that they understood what we were trying to do,” Ronan explains. “I believe the biggest challenge is trying to find someone you really trust, that you know takes the time to understand what you’re trying to do & is not just looking for a short-term benefit.”

The difficult conversations are always the most important…

The initial intention was to add additional functionality to an existing app built on hybrid mobile development tool FuseTools. During an initial analysis, the existing app was found to have issues regarding scalability & further development. CRED.’s DV Producer Jithesh suggested that replicating the functionality with a new design for a native application would be beneficial for the long-term goals of the business.

He spoke very openly & candidly about what he believed our business needed & where we were at from a digital perspective,” says Ronan. “…[it] was very difficult to hear because he made some suggestions that were going to require reinvestment. As someone that had invested a number of times in the technology it was not what I wanted to hear, but he did it in such a way that I listened to him & we built trust right away.”

Having agreed to the proposed roadmap, Ronan & Cred. began their first 20 day sprint. 20 days, fixed costs & fixed outcomes.

Module 1 // Rebuild: The first 20 days was used to rebuild the app with a new UI and the same functionality in native Android & iOS. Rebuilding the app with zero documentation for the existing system was a challenge, but was completed by the development team within the first module.

Module 2 // Additional Functionality: Users were able to record feelings at any point of time, record the target values for each of their actions and self-registration of users through a web link.

Module 3 // Additional Functionality: Weekly progress summary graphs & statistics were added & users were allowed to personalise their actions rather than be assigned them by the program administrator.

“Sometimes you work with digital partners & they promise the sun & the moon & the stars. You have the big reveal & it doesn’t turn out to be what you expected it to be. I knew I was de-risking my business.”

CRED.’s challenge accepted in the US…

CRED. recently completed a 30-day mental health & well-being challenge with 30 students across four different colleges in the United States with overwhelmingly positive results. An independent evaluation commissioned by their US partner revealed 85% of participants were either likely or extremely likely to continue actions after the 30-day trial.

The challenge aimed to provide students with a platform to navigate a time of uncertainty & build new, sustainable habits through three areas: Focus, Move & Connect.

Focus: Individuals were encouraged to become more conscious of their ability to focus at points throughout the day & record their energy levels.

Move: During times of stress, exercise & self care is one of the first things sacrificed. Users were encouraged to exercise or ‘move’ 30 minutes a day & record their activity.

Connect: Supporting others is key to living a better life. Users connected to others outside the programme to ‘check in’ & see how they’re doing.

Armed with their revamped app & valuable insights, Ronan & CRED. are going from strength to strength & looking forward to the next round of sales. Customers & potential partners alike are now expressing interest in working alongside CRED. to create sustainable change.

“I really believe in what Digital Village stands for & the change they’re trying to create in the world. I believe in the value they create for the people that work for them & for their clients.”
“It was a one-stop shop for me, so Jithesth would manage his team & the DV team so it took a level of stress away from me & it actually led me to sleep better at night.”
Producer and CTO
Visit Cred.


Native iOS using Swift and Native Android using Kotlin


.NET and database MSSQL


Design sprint to Agile delivery


Self hosted set-up

Key Features

Social, education

Case Study

Wundar Launches Mentoring Platform

“What next..?”

…A question faced by all entrepreneurs but particularly ‘non-technical’ founders that require tech solutions. Even knowing where to start can be a challenge. Having struggled with previous tech partners, Rupert Ballinger, CEO & founder of Wundar, recruited Digital Village to guide him through the process of developing their private mentorship platform.

Digital Village – Wundar case study with Rupert Ballinger

Rupert had spent the previous 12 to 18 months conducting customer research & was sure his private mentorship platform served a real purpose. It was time to start developing a product but not coming from a tech background put him in a daunting position.

“It was challenging,” he recalls. “It was hard being a non-technical founder. I had trouble finding the right technology partner to help build Wundar & take me on that journey. I was really looking for someone to sort of hold my hand and help educate me and my team and give me the opportunity to learn about what we’re actually doing and how to do it.”

Rupert had raised a considerable amount of seed money but spent much of it with previous agencies building prototypes (too much by his own admission) that continued to fail. He felt previous tech partners were too focussed on the tech itself rather than helping him develop his initial idea into a product that solved a real-world problem.

“It’s key to find a partner like Digital Village, who can really roll up their sleeves and get into the trenches with you at that early stage and really help you on that discovery phrase. It’s the biggest challenge & I think it’s the software agencies that need to be responsible for helping startup finders find that market fit without spending too much money.”

Sprinting To Success

After an initial meeting with Digital Village, founder Jason and DV Producer Jithesh hosted a workshop with Rupert to understand Wundar, its requirements and the problem space. An end product was then mapped out & broken down into four smaller modules.

Digital Village utilises a 20-Day methodology that divides projects into 20 day iterations (or sprints). Each 20 day sprint has predetermined outcomes for a set cost. The agile methodology reduces risk and wastage & ensures the correct product is built from the start through continuous testing & feedback throughout the process. Although general outcomes are predetermined, each module is flexible and based on both the needs of the business for the month & results of the previous module.

Wundar UI on IOS

Module 1 // Proof Of Concept: Functions such as onboarding organisations, user registration, profile set up. Mod 1 allowed Wundar to get early users on board & experience the app to determine what the next module of work should include.

Module 2 // Add Social Media Features: Introduced a newsfeed, the ability to create content posts with text, image, and video. The MVP was released to both the App Store & Google Play Store.

Module 3 // Build ‘Events’ Feature & Upgrade Messaging: Real-time chatting was added with the ability to share images & documents. Improvements/ fixes were made to features developed in Modules 1 & 2.

Module 3a // Trial user feedback was gathered & improvements made based on the user experience of the new & existing features.

Module 4 // Private Groups Within A Private Network: A group chat feature was also added & further improvements made. Wundar now had a fully working product.

“I’ve heard too many stories where startups and founders run out of money, close the doors because they spent too much in the initial prototype stages. They couldn’t get into the market; they couldn’t even get it to the market… and they go back to the workforce. It’s a sad story & I almost got to that point. It’s a bit of a miracle I got through. So that’s why I feel so strongly about how important the agile methodology is that Digital Village has adopted.”

Wundar Launches

Having met all requirements, Wundar has launched as two native apps on the App Store & Google Play Store. The service is being trialled with three different groups & 50 new users are being onboarded each week. As a partner of Wundar, Digital Village are continuing to develop further iterations of the mentorship platform & share Rupert’s excitement for the future.

“We’ve got a great product and two native apps. It’s been cost-effective & we think we’ve got real market fit, so it’s really exciting,” adds Rupert.

Who is Wundar?

Wundar is a private mentoring network that allows you to connect and engage with your own community in a safe and secure environment. Communicate privately, stay up to date with community news, and search your network for mentors.


Mobile application




Sketched prototype utilising design sprints


Amazon Web Solution

Front End

Angular Java Script

Key Features

Profile Setup
Private Social Network (invite only)
Private Groups
Job Search
Live Chat

We received your message and will contact you back soon.

Give us a call or stop by our door anytime, we try to answer all enquiries within 24 hours on business days.

We are open from 9am – 5pm week days.

Suite 6.01, Level 6/201 Kent St, Sydney NSW 2000

Case Study

NSW Schools ‘Race Around Australia’

“What began with dozens of students has now morphed into 4000 students across 47 schools and 290 classes taking part in physical activity and engaging with Australian history geography in culture.”

Client: NSW Dept of Education School Sports Unit

From increased concentration to developing positive lifelong habits, the benefits of physical activity in young people is widely recognised. What NSW high school teacher Emily McLachlan didn’t anticipate, however, was the immediate success of her ‘Race Around Australia’ challenge – a virtual tour of the nation as student’s runs were plotted on an interactive map. Digital Village created a web application to help thousands of NSW students race around Australia and sprint towards their academic goals.

Race Around Australia landing page

The Situation

Concerned by falling levels of activity amongst young people, Emily McLachlan wanted to design a physical challenge that would engage students. The premise was simple: ‘Race Around Australia’ (albeit virtually). Student’s runs were plotted on a virtual map so they could see their progress around the country. The innovative challenge garnered interest from students, teachers and education departments but was quickly overwhelmed by the need to manually update the map each day. In order to achieve her goal – creating a challenge that every student in every school could participate in – Digital Village was approached to develop a tech solution.

The Solution

We hosted a workshop in order to fully understand the specific needs and requirements of our client. The outcome was to, firstly, create a web application that allowed students of all ages to sign up, enter their run distance and see their progress across Australia. As they raced across the country, however, content relevant to their studies would be displayed as they passed points of interest. A competitive element was also added to keep students engaged. Classes and even schools could race against each other, seeing their cumulative totals nudge their school crest around Australia.

Race Around Australia Platform agnostic
Cross device solution

The Success

The web application we developed has allowed our client’s vision to become a viral success. What began with dozens of students has now morphed into 4000 students across 47 schools and 290 classes taking part in physical activity and engaging with Australian history geography in culture. ‘Race Around Australia’ has been covered in national media and its creator, Emily McLachlan, proudly recognised in the Learning Edge search for NSW’s most innovative educator. Most importantly, however, teachers have reported students being happier and more focussed after their runs alongside the social benefits of students working a cohesive team goal, to ‘Race Around Australia.’

NSW students have now run a combined 166,000KM with Race Around Australia, which is 6.5 times around Australia.

Want to hear more?

[hubspot portal=”4736889″ id=”2037e462-ce71-4969-913e-db8d854b4ae4″ type=”form”]