How to Measure Customer Lifetime ROI

The busiest time of year is approaching and you’re running ads to increase acquisitions and revenue. But have you thought about how to best measure the outcomes driven by this campaign? And how does this translate into long term sales for your business? Read on to find out.

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How lifetime value is like a relationship: you live, you learn, you grow

Segmentation is an absolute must for any business that wants to develop strong relationships with customers. These segments allow you to run experiments and drive a positive impact on overall customer lifetime value.

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You thought finding toilet paper was hard. How about finding your most valuable customers?

Determining how much to spend on acquiring customers can be tricky. What comapnies need is a suitable model like RFM to identify the customer lifetime value.

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