Technology can be tricky bedfellow. Take payment platforms for example. Even before ‘digital’, banks were using multiple payment reconciliation methods — all paper-based of course. With digital transformation, we have an abundance of digital payment platforms in Australia. Yet the industry giants need to recognise the extraordinary opportunity they have to leap forward with a new technology solution to payments people want and need.
Segmentation is an absolute must for any business that wants to develop strong relationships with customers. These segments allow you to run experiments and drive a positive impact on overall customer lifetime value.
Determining how much to spend on acquiring customers can be tricky. What comapnies need is a suitable model like RFM to identify the customer lifetime value.
COVID has created a realisation that the way organisations adopt and operationalise technology needs to change, with many organisations paying too much for resources they don’t need – at least not full time – and when they do need them, they can’t manage them effectively to deliver business outcomes. Why is this so?
The OKR process is centered on the principle of setting ambitious goals (Objectives) then breaking those Objectives down into Key Results (KRs) which are highly measurable. Underneath each Key Result will be a list of tasks (ToDos) which are the actual things you will do to deliver your Key Results. The results of those elements are typically graded once per quarter.
You wake up in the morning, you turn off your alarm, and as you lie there in bed, you check you facebook, your Instagram, your WhatsApp, your Twitter, your texts, your emails and then the news. Then you go to the bathroom, you use the toilet, brush your teeth, take a shower, get dressed and then head for the kitchen. You drink some coffee and eat breakfast. Maybe you watch the news or check your emails again. It’s the same routine you follow everyday.
There are many kinds of informal user research methods. Examples are focus groups, contextual inquiries, coffee shop intercepts, and the like. These informal qualitative methods of user research have proved popular among UX practitioners for their simplicity, low cost, and reduction of the intimidation barrier. But we are experimented with a slightly sideways method of informal user research—drunk user testing (DUT).