Excel is probably the closest thing we have to the perfect tool for analysing & reporting on data. It’s greatest downfall, however, is that it doesn’t really scale beyond a single user, and the result is organisations find their data and IP locked up in un-verifiable (but easily shareable) files.
Determining how much to spend on acquiring customers can be tricky. What comapnies need is a suitable model like RFM to identify the customer lifetime value.
COVID has created a realisation that the way organisations adopt and operationalise technology needs to change, with many organisations paying too much for resources they don’t need – at least not full time – and when they do need them, they can’t manage them effectively to deliver business outcomes. Why is this so?
Whatever your natural way of understanding the world is, wouldn’t it be good to step into someone else’s shoes and see the world the way they see it?
You wake up in the morning, you turn off your alarm, and as you lie there in bed, you check you facebook, your Instagram, your WhatsApp, your Twitter, your texts, your emails and then the news. Then you go to the bathroom, you use the toilet, brush your teeth, take a shower, get dressed and then head for the kitchen. You drink some coffee and eat breakfast. Maybe you watch the news or check your emails again. It’s the same routine you follow everyday.