Drunk User Testing

There are many kinds of informal user research methods. Examples are focus groups, contextual inquiries, coffee shop intercepts, and the like. These informal qualitative methods of user research have proved popular among UX practitioners for their simplicity, low cost, and reduction of the intimidation barrier. But we are experimented with a slightly sideways method of informal user research—drunk user testing (DUT).

 

Your website should be so simple, a drunk person could use it.



watch 3 intoxicated people to attempt to navigate a website and narrate and commentate their thoughts and experience. The purpose being to gain authentic and unfiltered opinions and feedback about the user experience of the website or app.

.

Have more time to read?

The Gaddie Pitch

So, what do you do?

How many times this week has someone asked, what you do? How do you usually answer?

Grow with Digital Village

Get in tough with us now to start your Digital Village journey.