Facing a difficult problem

Rupert had spent the previous 12 to 18 months conducting customer research & was sure his private mentorship platform served a real purpose. It was time to start developing a product but not coming from a tech background put him in a daunting position.

“It was challenging,” he recalls. “It was hard being a non-technical founder. I had trouble finding the right technology partner to help build Wundar & take me on that journey. I was really looking for someone to sort of hold my hand and help educate me and my team and give me the opportunity to learn about what we’re actually doing and how to do it.”

Rupert had raised a considerable amount of seed money but spent much of it with previous agencies building prototypes (too much by his own admission) that continued to fail. He felt previous tech partners were too focussed on the tech itself rather than helping him develop his initial idea into a product that solved a real-world problem.

“It’s key to find a partner like Digital Village, who can really roll up their sleeves and get into the trenches with you at that early stage and really help you on that discovery phrase. It’s the biggest challenge & I think it’s the software agencies that need to be responsible for helping startup finders find that market fit without spending too much money.”