HAVING A POSITIVE SOCIAL IMPACT FOR THE COMMUNITY
An indigenous led electric bike tour company that takes tourist on guided adventures and educational sessions through the bay and hinterland.
Byron Bay has an under-serviced tourist market. This is a way to create brand content, services and a positive social impact all at the same time. There is a need to connect tourism with the indigenous culture here in the bay.
HOW IT WORKS
Create a social enterprise that runs electric bike tours led by local indigenous guides.Capture the story at every step.Launch a PR campaign for exposure and recognition for the initiative.
Creates employment opportunities for local indigenous youth. Providing a service to patrons of Elements. Develop’s opportunities to leverage content/story for marketing and advertising campaigns.The ROI is the brand exposure and recognition through multiple online channels and media outlets.Reinforces and further aligns Elements of Byron with sustainable and ethical practices.
Money to develop the business model and develop the partnerships with the he Bundjalung of Byron Bay – Arakwal Bumberlin people. Partnerships with other organisations such as Tourism Australia and any other partners that can create more exposure and assistance in creating an awesome offering for both the guides and the tourists.Discussions with Byron Electric Bikes to develop a range of electric bikes that are suited to the needs of a day trip tour bike.
Connecting tourism with the indigenous culture and people of Byron Bay
- Producer Chris Magick
- Est Team Size Req 2018
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