Creating & maintaining change, on both a personal level or a larger scale, is hard. CRED. aims to educate & enable individuals to take small daily actions to create sustained change & be part of the larger collective good. DV transformed the CRED. app to allow individuals to create, record & measure their own personal transformation.
Watch the full interview with CEO & Founder Ronan Mac Domhnaill.
Founder & CEO, Ronan Mac Domhnaill, wanted to create a scalable tech team & unlock expertise to expand the reach & functionality of CRED.. Hiring a team of 10 professionals, however, is obviously expensive & largely unattainable for companies within their formative years. They had explored off-shoring during the early days of the company but admit struggling to find a value-aligned tech partner.
The difficult conversations are always the most important…
The initial intention was to add additional functionality to an existing app built on hybrid mobile development tool FuseTools. During an initial analysis, the existing app was found to have issues regarding scalability & further development. CRED.’s DV Producer Jithesh suggested that replicating the functionality with a new design for a native application would be beneficial for the long-term goals of the business.
He spoke very openly & candidly about what he believed our business needed & where we were at from a digital perspective,” says Ronan. “…[it] was very difficult to hear because he made some suggestions that were going to require reinvestment. As someone that had invested a number of times in the technology it was not what I wanted to hear, but he did it in such a way that I listened to him & we built trust right away.”
Having agreed to the proposed roadmap, Ronan & Cred. began their first 20 day sprint. 20 days, fixed costs & fixed outcomes.
Module 1 // Rebuild: The first 20 days was used to rebuild the app with a new UI and the same functionality in native Android & iOS. Rebuilding the app with zero documentation for the existing system was a challenge, but was completed by the development team within the first module.
Module 2 // Additional Functionality: Users were able to record feelings at any point of time, record the target values for each of their actions and self-registration of users through a web link.
Module 3 // Additional Functionality: Weekly progress summary graphs & statistics were added & users were allowed to personalise their actions rather than be assigned them by the program administrator.
CRED.’s challenge accepted in the US…
CRED. recently completed a 30-day mental health & well-being challenge with 30 students across four different colleges in the United States with overwhelmingly positive results. An independent evaluation commissioned by their US partner revealed 85% of participants were either likely or extremely likely to continue actions after the 30-day trial.
The challenge aimed to provide students with a platform to navigate a time of uncertainty & build new, sustainable habits through three areas: Focus, Move & Connect.
Focus: Individuals were encouraged to become more conscious of their ability to focus at points throughout the day & record their energy levels.
Move: During times of stress, exercise & self care is one of the first things sacrificed. Users were encouraged to exercise or ‘move’ 30 minutes a day & record their activity.
Connect: Supporting others is key to living a better life. Users connected to others outside the programme to ‘check in’ & see how they’re doing.
Armed with their revamped app & valuable insights, Ronan & CRED. are going from strength to strength & looking forward to the next round of sales. Customers & potential partners alike are now expressing interest in working alongside CRED. to create sustainable change.