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Digital Transformation Insights library meetups Organisational Change Work Life Balance

Navigating through the Jungle of Technology

Technology creeps into all parts of our lives and it be can be all consuming and paralyzing.

But the purpose of technology is to make our lives easier. Where did we go wrong and what can we do about it to turn it around and have technology work for us.

In September 2019, a valued member of the Digital Village, Charlotte Rose-Mellis lead a workshop highlighting 3 ways to improve your work:life balance and have technology work for you by actually using it less!

With a Bachelor of Science (Psychology & Business Management) and a Graduate Diploma in Psychological Science, Charlotte’s work is influenced by a passion for human-centred design and a decade of experience integrating tech, business and impact as a self-taught web engineer, to create lucrative solutions that regenerate natural environments and grow revenue simultaneously.

Recent career highlights include Speaking at TEDx Tahiti, Finalist for the Young Sustainability Champion NSW and Winner of FYA Pitch the Future (Tech for Good). 

Enjoy!

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The weekend before this event I spent the weekend camping and bush walking through a National Park. I observed the similarities between navigating through the Jungle of technology and that of find ing our way through the jungle of technology in business.

 

My friends and I spent quite some time at the campsite beforehand, planning our route up the mountain to where the rivers form a Y and the mountains get high and beautiful.

Looking on the map, seemed simple enough. Looking from the top of the ranges, the treelines and river direction seemed easy to understand. A-B.

Technology in business is similar to this. Often it can seem simple enough, but it is easy to get lost. 

We started our decent into the rainforest to find the bottom of the gorge with a plan to simply follow the river upstream. 

However, the further we went and the deeper we got into the vines, our view of our goal and destination along with how we planned to get there had to change. Navigating our way through the jungle required responding to unforeseen circumstances and constant course correction. There were some paths that led to dead ends. There were some sections that were just not crossable, and we had to find another way round. 

It is the same when running a business. The deeper you get into projects (in-particular technology based projects), your view of your goal and destination along with how you planned to get there changes. Business and technology is an uncertain environment that is constantly changing. Things happen, and you need to be flexible enough to adapt. There are some experiments that lead to dead ends. There are some milestones that don’t get met or features that were just not doable and you have to find another way round.

The perspective changes because there is too much happening right in front of you. Getting distracted by smaller problems and obstacles. There is a million ways up the river but how do you know which one is the best? There is so much else to attend to, that it is easy to lose sight of the bigger picture. 

A business owner has a jungle in every part of the business. There is a lot to take into consideration and it is a challenge to keep up with it all. For example, it would be wise for a business to adopt a CRM and related marketing technologies to more effectively communicate with their customers and manage other important business metrics. But, how is the average business owner expected to know which technology is best suited to their business? Here are their options:

martech

And that is only marketing technology!

There is technology for every part of the business and it is highly important that the right technologies are chosen with a clear vision for the future. 

The beautiful thing about technology is that almost anything is possible. It can change your business and your personal life as well. But in many cases I’ve seen, it has the opposite effect. Driving people to the brink of breakdown out of frustration, stress and inefficiency. 

The core of any business is its people. The people who serve the customers and the customers who you’re serving. Technology should be looked upon as an enabler of this. To facilitate value being provided or related transactions, communications etc. Anything more is likely getting in the road. 

Until next time

Jason

P.S. we made it to our destination even though it took us longer than expected and we took a completely different track. We got to where we wanted to go and the journey was great. 

What would have made it easier, is to have a local who knew the terrain and the obstacles to help guide us through the jungle.

Where are you going with your business? What role does technology play? How do you plan to choose your adventure and who would you like to embark on it with?

Categories
Insights meetups

The Gaddie Pitch

So, what do you do?

How many times this week has someone asked, what you do? How do you usually answer?

At this months Meetup we walked through the Gaddie Pitch.  The Gaddie pitch provides a structure to easily convey what problem you solve in the world and how you do it in 2-3 sentences. Super helpful when your prospective customer or potential investor has landed in front of you.

 

Antony Gaddie is a marketing expert based in Melbourne, Australia. Gaddie breaks down his pitch into three sentences:

  1. You know how…? – Target market + their key problems
  2. Well what we do is…
  3. In fact…

Listen to the recording as Dondon Bales walks us through the process using examples.

Learnings:

1) my old introduction use a lot of jargons that people outside of my industry peer group will not have any clue

2) my old introduction was all about me, my position, my responsibility, what I do…and nothing about the other person

“To be brutally honest, no one really cares about my position or what I do.

What people really care about is how I can actually help them or what’s the value I can give them to solve their problem.

3) my old introduction was not clear; too broad; not enticing; there was no differentiator that makes me stand out as it was a very generic introduction

 

Use Gaddie Pitch technique to stand-out

Blue post it note: Who is your target audience? Who are the specific people who you want to talk to/to pitch/to sell? Then right down what is their most common pressing problem or challenge that they continuously complain about (pain point)

Pink post it note: Divide into 3 columns – (1) What you do (2) Benefits (3) Feelings. Pick top 2 things that you do (what you offer, what you sell) and place under the “What you do” column. Then imagine what the benefit that others get by what you do and write in the “Benefits” column. Then imagine what the feelings they will experience once they have the benefit of what you have offered them and write in the “Feelings” column (are they happy? satisfied? excited?) Choose a powerful, energetic, emotionally charged feeling word.

Note: You only use the statements in the 1st column (What you do) when you talk with people in your industry and peer group. For everybody else, use the “Benefits” and the “Feelings” again.

People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.  

Green post it note: Reminisce the biggest accomplishment or a specific case study of which you have delivered an outcome by what you do. Make sure this is the story that supports your claim on the Benefit and Feeling written in the “Pink Post it note”.

 

Gaddie Pitch: (3 sentences, no more than 30 seconds)

You know how < Blue post it Note with focus on pain point by target market >

Well what we do is < Pink Post it Note – with focus on Benefits and Feelings >

In fact < Green post it note with focus on testimonial success story that supports the previous statement >

 

Example Gaddie Pitch by Digital Village

You know how small medium enterprises and start-up companies struggle to understand and use technology, and find the right tech savvy people to help them with their business?

Well what we do is help them connect with trusted I.T. advisors and expert teams around the world who are affordable and right for them, who reassuringly hold their hand, walk with them in their journey, and deliver the right technical solution to help grow their business, leaving them highly satisfied.

In fact, we’ve helped one of our start-up client, IExpeditions, by forming a team of experts who created their online platform and help them reach $1 million dollars in sales in their 1st 6 months of trading, and we continue to support their systems from 2 years ago up until this day.

 

That’s the basic formula. But there’s a little more to it than that.

  • Have you identified the aim of your gaddie pitch? Is it clear, concise and wrapped up in the first one to two sentences?

  • Have you explained your role in your business?

  • Have you communicated your ‘uniqueness’?

  • Have you followed up with a question to engage your audience?

  • Have you practiced your pitch? Does it flow? Is it 20-30 seconds?

Categories
Insights Lean Startup library meetups

How to apply the Business Model Canvas

What is the Business Model Canvas for & how do I use it?

Who are your customers? How do you create value for them and how do you make money?

The business model canvas is a framework to compartmentalise the various aspects that bring a business together to create value for its customers. 

The BMC is a incredibly useful tool that provides a visual representation of your business. It lays out how the different operations within your business function in relation to each other and quickly highlights the areas that have not been getting the attention they require. 

In this Meetup session we walk through each of the 9 segments discuss what they are and give some examples and then we applied them to some of our members businesses right then and there!

Some Snapshots of the evening

Some Next Steps

  1. Download your own BCM
  2. If you would like help with your business model canvas email Jason
  3. If you would like help with your business technology go here to create an account and submit a brief.  Sign Up
  4. See upcoming events