Technology can be tricky bedfellow. Take payment platforms for example. Even before ‘digital’, banks were using multiple payment reconciliation methods — all paper-based of course. With digital transformation, we have an abundance of digital payment platforms in Australia. Yet the industry giants need to recognise the extraordinary opportunity they have to leap forward with a new technology solution to payments people want and need.
Segmentation is an absolute must for any business that wants to develop strong relationships with customers. These segments allow you to run experiments and drive a positive impact on overall customer lifetime value.