What Dev Teams Are Missing.

UX designers, check. QA designers, check. Developers, check. The list goes on… but most highly-trained dev teams are missing a vital piece of the puzzle.
What is missing are the arbiters of purpose solving a real human need.

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You thought finding toilet paper was hard. How about finding your most valuable customers?

Determining how much to spend on acquiring customers can be tricky. What comapnies need is a suitable model like RFM to identify the customer lifetime value.

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How to see more to fill the gaps in our perception

Whatever your natural way of understanding the world is, wouldn’t it be good to step into someone else’s shoes and see the world the way they see it?

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