You thought finding toilet paper was hard. How about finding your most valuable customers?

Determining how much to spend on acquiring customers can be tricky. What comapnies need is a suitable model like RFM to identify the customer lifetime value.

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Dawn of a new age of opportunity in IT services

COVID has created a realisation that the way organisations adopt and operationalise technology needs to change, with many organisations paying too much for resources they don’t need – at least not full time – and when they do need them, they can’t manage them effectively to deliver business outcomes. Why is this so?

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