Lean Startup library

Innovation Accounting

A way of evaluating progress when all the metrics typically used in an established company (revenue, customers, ROI, market share) are effectively zero

Eric Ries (author, The Lean Startup)




Measuring Success


  • Is there anything more important that User satisfaction?


  • Our hypothesis is that if everyone on all sides of the 3-sided marketplace are satisfied, then this will result in positive financial outputs.

Our metrics are advanced rating systems where we measure true satisfaction of all users.


How does satisfaction correlate to cash?

Digital Village runs project


We are developing a matrix that is again derived from Lean Startup (page number) that measures a users wants and needs is relation to the different experiences the business offers.


Client Producer Specialist
Personal Needs


90/100 50/100 20/100
Interactions with others


50/100 70/100 70/100
Interaction with DV (platform tech etc) 30/100 85/100 50/100