How lifetime value is like a relationship: you live, you learn, you grow

Segmentation is an absolute must for any business that wants to develop strong relationships with customers. These segments allow you to run experiments and drive a positive impact on overall customer lifetime value.

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You thought finding toilet paper was hard. How about finding your most valuable customers?

Determining how much to spend on acquiring customers can be tricky. What comapnies need is a suitable model like RFM to identify the customer lifetime value.

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