I Googled ‘Agile’ and discovered my worst fears. Confusion and mis-information about Agile software development, how it works, and how to make it effective as a method of digital solution delivery.
UX designers, check. QA designers, check. Developers, check. The list goes on… but most highly-trained dev teams are missing a vital piece of the puzzle.
What is missing are the arbiters of purpose solving a real human need.